Our Story

Western, with a wink.

Neon Dancing Cowboy is a Dallas-based, woman-owned creative studio creating bold, wearable art inspired by Western style and city energy. After nearly a decade in New York City, our founder carried that sense of individuality, movement, and fearless self-expression into a new setting, blending it with a love of color, craftsmanship, and visual storytelling.

Our pieces are designed to be remembered. From hand-painted denim jackets to rhinestoned hats and playful accessories, each item is created to spark conversation and confidence. These are not just things you wear. They are moments, moods, and small pieces of personal mythology.

Neon Dancing Cowboy is for people who dress for the experience. For festivals, photo shoots, celebrations, or everyday life when standing out feels right. Playful, expressive, and a little unexpected, because style should feel like freedom, not rules.